Ted Baker Collection

Founder Ray Kelvin, who named the company after a self-styled alter ego, an “intrepid aviator, an all-round sportsman and the consort of princesses and Hollywood beauties”, started his first store in March 1988 in Glasgow, and opened further stores in Manchester and Nottingham. In 1990 Ted Baker opened a store in Covent Garden (with additional stores in London's Soho, Nottingham and Leeds) and Kelvin bought the company outright from part-owners Goldberg and Sons. A new range, Ted Baker Woman, was launched in 1995.